(AN ADDY AWARD WINNING ADVENTURE IN
FULL PACKAGING BRANDING AND DESIGN)
This music bomb is bursting with awesome promotion pieces. It's a VIP package for early bird ticket buyers to get in the mail.
The grenade shaped box includes a festival ticket, a poster that doubles as a mask and graffiti stencil, an interactive booklet with tons of useful information, and even a "wow" factor (a surprise jumping snake in a can).
The key was to preserve the spontaneous, do-it-yourself feel of the "surprise" music festival while actually communicating specific, concrete details.